Corporate uniforms bringing together staff, clients and the brand

It was difficult whilst in school to understand exactly why school uniform was required. Not having to worry each morning about what to wear was of course one of the perks. When we look at corporate companies and how they are managed, we begin to understand the need for a uniform whilst in school.

A dress code is a vital role in any institution. Many companies incorporate corporate uniforms as a way to improve customer, staff relationship or to motivate staff. There are however a number of other reasons why corporate uniforms benefit companies.

• Routine
• Belonging
• Professionalism
• Brand awareness

Corporate uniforms benefit both staff and companies. By assisting in the development of a better all-round morale, companies are able to benefit from efficient team work and better productivity.

Benefits to employees

• Unity
• Equality
• Impacts behavior
• Motivates
• Commitment

Benefits to customers

• Recall
• Recognition
• Professionalism

Corporate uniforms are one of the best ways to market a brand. The price of corporate uniforms for the staff of a company does not come close to that of various advertising mediums that countless companies try using each year. The simple act of walking out of the office for lunch whilst wearing a corporate uniform means that the brand (considering there is efficient branding on the uniform) has already come into contact with numerous people. This is one of the most powerful marketing tools a company could make use of.

The trend of corporate uniforms is not limited to large companies only. Many smaller companies are taking to the idea to help boost their company morale, look and overall performance.

Corporate uniforms also improve the interaction that companies have with their customers and clients. Many customers psychologically have a better relationship with a staff member if they appear to be dressed the part and appear to be part of a larger team. Corporate uniforms are a great way to assist staff members in boosting their self confidence to deal and work with clients in a professional manner.

For more information on corporate uniforms for your company, contact Karma Clothing on 011 262 2995 or email Karin@karmaclothing.co.za