Promotional clothing: it says something everywhere it goes

It’s no secret that in order to promote a company there needs to be a strong effort with regards to intelligence, far sightedness and knowledge on various different levels. Looking for new, out-of-the-box ways to promote a company can be challenging.

Companies tend to trust the more traditional advertising mediums as their preferred methods of marketing. However they are often costly and only tend to work for a short space of time.

Promotional clothing is something that has been around for years but is often not taken as seriously as an effective marketing medium. This however, could not be further from the truth.

Promotional clothing is a fantastic multi-purpose tool that can benefit a company is various ways.

• Staff uniforms
• Show staff appreciation
• Marketing (short and long term)
• Corporate gifts

Promotional gifts may be thought of, generally at least, as items such as t- shirts and caps. However, depending on what the usage for the promotional clothing is, there is a much wider range available for companies and brands to make use of.

Karma Clothing has an in-house design team that works closely with a company to fulfill their requirements.

Depending on the type of business and the brand that the business encompasses, there are unlimited ideas regarding the type and style of the corporate clothing that would best suit the company.

Promotional clothing is one of the best ways to get a brand recongnised. By using branded promotional clothing, companies keep their brand alive in various different places. Whether staff wears the clothing on a daily basis and brings it into contact with people where ever they go, or clients use the clothing on a personal level, the branding on the promotional clothing creates a sort of recall and recognition in the consumer’s and target market’s minds.

Before companies decide to use promotional clothing as a marketing tool, there are various aspects that should be considered.

• Company logo should be clear
• Ensure that it reflects and promotes the brand
• Don’t be too trendy (can outdate easily)
• Should be unique
• Should be cost effective

From showing staff appreciation to effective marketing for a brand, promotional clothing is one of the most effective brand boosters.

For more information on promotional clothing for your brand and company, contact Karma Clothing on 011 262 2995 | Email Karin@karmaclothing.co.za